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The internet is increasingly part of our daily life. Nowadays, people spend much of their time online, whether for leisure or even for academic or professional reasons. We are all networked and this should not be overlooked in the marketing strategies of companies. Advertising, acting as a source of information, knowledge, persuasion, interaction, trust, value and recall of a brand and/or a product/service, should be where the consumers are. Over the years and with the increase of internet users, the investment in online advertising has been, exponentially, growing. This work demonstrate that, in fact, online advertising prepare and is the future of the companies and/or organizations.

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Born in a small Portuguese village, living and loving Porto city since the 6 years old. Raquel Caldas has a Bachelor´s Degree in Communication Sciences and a Master´s Degree in Marketing, having finished his studies in 2016. Now, with 25 years old, is still passionate about communication, the magic of marketing and with a simple way of living.

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