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For decades, multinational corporations benefited from developing countries mainly as a source of cheap labour and weak regulations. Even when corporate social responsibility (CSR) was embraced it has been tailored to customers in the developed world. With the rise of the middle class in emerging economies and social media driven scrutiny of corporate conduct around the globe, CSR increasingly requires an international outlook.
Adopting strategic CSR in international business provides multinational corporations with a competitive edge. An emerging field of research around international CSR points to global, local and transnational strategies as viable options. Considering impacting variables such as cultural distance, industry features and brand visibility, recommendations are derived for managers that advance the concept of shared value for business and society. In addition, a range of future research questions are outlined to further the academic discussion around this important aspect of business in the 21th century.

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Jonas Feller, M.A., was born in 1990 in Berlin. Between 2010 and 2016, Feller earned a bachelor degree in International Business Administration from the Vienna University of Economics and Business in addition to a bachelor and master from the University of Vienna in Middle Eastern Studies. Always keen to explore new countries, the author spent time as part of his studies in Denmark, Montenegro, Egypt and Jordan. Building on his multifaceted training in business (strategy, research, emerging markets) and the Middle East (history, language, politics), he graduated with his master´s thesis on startups and entrepreneurship in the Arab world. Building on this research and driven by his passion for building inclusive knowledge-based economies in MENA he subsequently worked in private sector development and entrepreneurship ecosystem analysis in Beirut, Dubai and Amman.

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