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The internet is a system of enormous technical and social complexity. It comprises a gigantic but almost invisible universe that includes thousands of networks, millions of computers, and billions of users around the world. The internet has widened its reach among people by taking them away from just using it for emails and chat rooms to giving them more alternative media tools to use from. It has given power to the masses to speak about their rights, share their views on particular topics or events, and showcase their abilities to the world. It also provides an opportunity to learn an endless amount of different things, viz. different languages, cuisines, arts, crafts, and much more. The internet can be whatever we make of it. We can shape and form it. But most importantly, we can use it to connect people, communities, and countries around the world.
In 2014, India was the third-largest online market with more than 198 million internet users, ranked only behind China and the United States and declaring itself as a market not to be ignored on the global stage. Furthermore, men dominated internet usage with 61 percent, while only 39 percent of women used it. The average daily online usage in India amounted 5.1 hours. There are 345 million users in India, counted in January 2016.
With the growing needs of humans, it has become a challenge for women to fulfill all their responsibilities and to perform all their roles at the same time. Therefore, their dependency on family members, helpers/maids, friends, neighbors, and the media has increased. Media here includes print (i.e. newspaper, magazine, tabloids), electronic (i.e. television, radio), and new media (i.e. internet and mobile technology). This study evaluates how the internet can help working women to perform their household responsibilities.

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Naina Khuraniya has completed her Master´s degree (M.Sc.) at the Department of Extension and Communication, Faculty of Family and Community Sciences, at the Maharaja Sayajirao University of Baroda. She received the Smt. Jassumati J. Nagrecha Gold medal for excellence in B.Sc. (F.C.Sc.) (Extension and Communication) in 2015. She has been very active in sports and did karate at National Level. She has attended eight national conferences and also presented a paper at the National Conference on Discipline with Dignity and Child Rights, organized by UNICEF.

Dr. Avani Tashkant Maniar is presently working as an Assistant Professor at the Department of Extension and Communication, Faculty of Family and Community Sciences, at the M. S. University of Baroda, Vadodara, India. She has 22 years of teaching experience and is currently coordinating the "Rural Extension Programs" of the department.
She was the programme coordinator of the course P.G. Diploma in Development Management. She is also a panel member of the Ph.D. committee. From 2014-2015, she coordinated the administration of the Fashion Communication Department, Institute of Fashion Design, Faculty of Family and Community sciences, at the M.S University of Baroda, Vadodara.
Her major contribution is in the field of ICT in education and development, focusing on designing and implementing information technology in the formal and non-formal set-up to improve the quality of life of people. Her focus is in community development programmes by using various traditional and modern communication strategies. Media blending techniques and behaviour communication strategies have been incorporated in all her projects to bring change into communities. In the last ten years, her work focused on senior citizens to improve their quality of life. She has published more than 40 papers in international and national referred journals. She also attended and presented papers at international and national seminars.

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