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This edited volume is designed to explore different perspectives of culture, identity and social development using the impact of the digital age as a common thread, aiming at interdisciplinary audiences. Cases of communities and individuals using new technology as a tool to preserve and explore their cultural heritage alongside new media as a source for social orientation ranging from language acquisition to health-related issues will be covered. Therefore, aspects such as Art and Cultural Studies, Media and Communication, Behavioral Science, Psychology, Philosophy and innovative approaches used by creative individuals are included. From the Aboriginal tribes of Australia, to the Maoris of New Zealand, to the mystical teachings of Sufi brotherhoods, the significance of the oral and written traditions and their current relation to online activities shall be discussed in the opening article. The book continues with a closer look at obesity awareness support groups and their impact on social media, Facebook usage in language learning context, smartphone addiction and internet dependency, as well as online media reporting of controversial ethical issues.

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Dr. Martin Abdel Matin Gansinger (born 1979 in Austria) studied Communication Science and Political Science at the University of Vienna. He published works on communicative aspects of HipHop and Free Jazz and conducted long-term field research on music and traditional culture in Ghana, Morocco and Cyprus. Next to his professional experience as a journalist and PR coordinator in the music industry he is currently holding the position of Assistant Professor and Head of Department/Radio, TV & Cinema at Girne American University.

Dr. Ayman Kole studied at the University of Sydney, completing a Bachelor of Arts degree with triple majors: English, Performance Studies and Studies in Religion. He also completed an MA in English in 2006 from the same university and wrote the short story ´The Mirror´ which was the Phoenix Journal finalist, published by Sydney University Press. He is the author of the historical novel ´Mark of the Crescent´, based on research of various social movements during the 17th century. He holds a PhD in History, English and Creative Writing from Charles Stuart University and is currently the Head of Social and Digital Media Department at Girne American University.

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