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A generations expert and author of When Generations Collide and The M-Factor teams up with his seventeen-year-old son to introduce the next influential demographic group to join the workforce-Generation Z-in this essential study, the first on the subject.

They were born between between 1995 and 2012. At 72.8 million strong, Gen Z is about to make its presence known in the workplace in a major way-and employers need to understand the differences that set them apart. They´re radically different than the Millennials, and yet no one seems to be talking about them-until now. This generation has an entirely unique perspective on careers and how to succeed in the workforce.

Based on the first national studies of Gen Z´s workplace attitudes; interviews with hundreds of CEOs, celebrities, and thought leaders on generational issues; cutting-edge case studies; and insights from Gen Zers themselves, Gen Z @ Work offers the knowledge today´s leaders need to get ahead of the next gaps in the workplace and how best to recruit, retain, motivate, and manage Gen Zers. Ahead of the curve, Gen Z @ Work is the first comprehensive, serious look at what the next generation of workers looks like, and what that means for the rest of us.

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Fascinating insight into the collective conscious of Gen Z. This generation will rewrite the rules of the workplace and transform the future of business. Blake Mycoskie, Chief Shoe Giver at TOMS and bestselling author of Start Something That Matters

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David Stillman is the co-author of best-selling books When Generations Collide and The M-Factor: How the Millennials are Rocking the Workplace. He has contributed to Time, The Washington Post, the New York Times, and USA Today and has been featured as a generational expert on CNN, CNBC, and the "Today Show". Stillman has been named one of the "Forty Under 40" movers and shakers and one of 200 to Watch by The Business Journal.

Jonah Stillman (Gen Zer) is a seventeen-year-old high school senior and currently the youngest speaker on the circuit. He was a nationally ranked alpine snowboarder and has served as an ambassador for the international nonprofit WE, traveling to Kenya and Ecuador to build schools. Jonah is excited to be the voice of his generation and offer companies and organizations a heads-up about our next generation gap.

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