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Hollywood Aesthetic offers the first comprehensive appraisal of Hollywood´s capacity to provide aesthetic pleasure to mass audiences. Grounded in film history and in the psychological and philosophical literature in aesthetics, Hollywood Aesthetic explains how Hollywood creates, for huge numbers of people, some of their most exhilarating experiences of art.

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Hollywood makes the most widely successful pleasure-giving artworks the world has ever known. The industry operates under the assumption that pleasurable aesthetic experiences, among huge populations, translate into box office success. With that goal in mind, Hollywood has systematized the delivery of aesthetic pleasure, packaging and selling it on a massive scale.
In Hollywood Aesthetic, Todd Berliner accounts for the chief attraction of Hollywood cinema worldwide: its entertainment value. Analyzing Hollywood in the areas of narrative, style, ideology, and genre, Hollywood Aesthetic offers a comprehensive appraisal of the aesthetic design of American commercial cinema. Grounded in film history and in the psychological and philosophical literature on aesthetics, the book situates aesthetic analyses within the context of film reception,
the film industry, and the current understanding of human psychology.
Illustrated with numerous examples, Hollywood Aesthetic analyzes the design of a range of films that span Hollywood history. The book examines films, such as City Lights and Goodfellas, that have earned aesthetic appreciation from both fans and critics. But it also studies curious outliers and celebrated Hollywood experiments, such as The Killing and Starship Troopers, films popular with cinephiles and cult audiences. And it demonstrates the ways in
which even ordinary popular films, from Tarzan and His Mate to Rocky III, as well as New Hollywood action blockbusters, like Die Hard and The Dark Knight, offer aesthetic pleasure to mass audiences. Hollywood Aesthetic explains how these and dozens of other Hollywood movies engage viewers by satisfying their aesthetic desires. Many film
scholars dismiss Hollywood cinema as mere commercial entertainment and leave it at that. Hollywood Aesthetic explains how Hollywood creates, for huge numbers of people, some of their most exhilarating experiences of art.

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Berliner´s engaging and fresh cognitive approach to familiar topics within film studies makes it appropriate for both undergraduates, who might be encountering these topics for the first time, as well as for graduate students and film scholars looking for new understanding and insight based on scientific and cognitive theories. The book is cogently argued and comprehensively examines entertainment cinema and the aesthetic pleasures associated with it that have been too long ignored. Laura L. Beadling, Journal of American Culture

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Todd Berliner, Professor of Film Studies at the University of North Carolina Wilmington, teaches film aesthetics, narration, and style and American film history. Author of Hollywood Incoherent: Narration in Seventies Cinema (2010), Professor Berliner has received two Fulbright Scholar awards, including the Laszlo Orszagh Distinguished Chair in American Studies. Professor Berliner was the founding chairman of UNCW´s Film Studies Department.
He holds a master´s degree and doctorate from the University of California, Berkeley.

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