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Facing especially wicked problems, social-sector organizations are searching for powerful new methods to understand and address them. Design Thinking for the Greater Good goes in depth on both the how of using new tools and the why. As a way to reframe problems, ideate solutions, and iterate toward better answers, design thinking is already well established in the commercial world. Through ten stories of struggles and successes in fields such as health care, education, agriculture, transportation, social services, and security, the authors show how collaborative creativity can shake up even the most entrenched bureaucracies - and provide a practical roadmap for readers to implement these tools.

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This is a timely work in that it parallels interest in applying effective business principles and practices to the nonprofit and government sector. It also aligns business with the idea of doing well and doing good. Toni Ungaretti, Johns Hopkins School of Education

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Jeanne Liedtka is a professor at the Darden Graduate School of Business Administration at the University of Virginia. Her Columbia University Press books include Solving Problems with Design Thinking (2013), Designing for Growth (2011), and The Designing for Growth Field Book (2013), all from Columbia University Press. Randy Salzman is a journalist and former communications professor at the University of Virginia. His work has been published in over one hundred magazines, journals, and newspapers, from The Wall Street Journal and The New York Times to Mother Jones, Bicycling, and Style. Daisy Azer is an adjunct lecturer of marketing at the Darden Graduate School of Business.

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