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From My Little Pony to the Sex Pistols: An engaging exploration of why we love what we love

Katy Perry. Wes Anderson. Coldplay. Star Wars. Hamilton. Gilmore Girls. We all have our most and least favorite things. But why?

In this smart, funny, and well-researched book, Benjamin Errett brings together the latest findings from the worlds of psychology, criticism, neuroscience, market research, and more to examine what taste really means-and what it can teach us about ourselves.

Covering kitsch, nostalgia, snobbery, bad taste, George Michael, and what it means to be "basic," this is the ultimate read for anyone who devours popular and not-so-popular culture.

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"Truly fascinating...the droll sketches peppered throughout and Errett´s amusing commentary ensure a read as fun as it is informative."
--Publishers Weekly

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Benjamin Errett spent a decade editing the arts pages of the National Post. Once they were finally edited, he wrote this book. Recommended pairings include his previous book (Elements of Wit) and a dry white wine. Maybe a Sémillon? He dips his fries in mayonnaise and lives in Toronto.

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