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Porter Erisman

Six Billion Shoppers (International Edition)


The companies winning the global e-commerce boom
2017. 256 p. 215 mm
Verlag/Jahr: MACMILLAN US; ST. MARTIN´S PRESS 2017
ISBN: 1-250-16496-6 (1250164966)
Neue ISBN: 978-1-250-16496-4 (9781250164964)

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Six Billion Shopperstakes readers on an exciting and colorful journey to visit the next e-commerce mega markets and explore how a new boom is opening opportunities for entrepreneurs and global brands. Traveling through Nigeria, China, India, Southeast Asia, and Latin America, Porter Erisman addresses e-commerce across these new markets and shows what it means for western brands.