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The first comprehensive survey of Midcentury Modern graphic design in America

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In The Moderns , we meet the men and women who invented and shaped Midcentury Modern graphic design in America. The book is made up of generously illustrated profiles, many based on interviews, of more than 60 designers whose magazine, book, and record covers; advertisements and package designs; posters; and other projects created the visual aesthetics of postwar modernity. Some were émigrés from Europe; others were homegrown - all were intoxicated by elemental typography, primary colors, photography, and geometric or biomorphic forms. Some are well-known, others are honored in this volume for the first time, and together they comprised a movement that changed our design world.

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Steven Heller , America´s leading critic and historian of graphic design, is the author or editor of more than 100 books on design and popular culture, an influential design educator at the School of Visual Arts, and a lifelong magazine editor and art director. He lives in New York City. Greg D´Onofrio is a graphic designer, writer, and a founder of Display, a web-based platform devoted to research in graphic design history. He lives in New York City.

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