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Develop your digital/online marketing skills and learn web analytics to understand the performance of websites and ad campaigns. Approaches covered will be immediately useful for business or nonprofit organizations. If you are completely new to Google Analytics and you want to learn the basics, this guide will introduce you to the content quickly.
Web analytics is critical to online marketers as they seek to track return on investment and optimize their websites. Introduction to Google Analytics covers the basics of Google Analytics, starting with creating a blog, and monitoring the number of people who see the blog posts and where they come from.

What You´ll Learn

Understand basic techniques to generate traffic for a blog or website

Review the performance of a website or campaign

Set up a Shopify account to track ROI

Create and maximize AdWords to track conversion
Discover opportunities offered by Google, including the Google Individual Qualification

Who This Book Is For
Those who need to get up to speed on Google Analytics tools and techniques for business or personal use. This book is also suitable as a student reference.

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Chapter 1: Overview

Chapter 2: Blogalytics

Chapter 3: Getting Traffic for Analytics

Chapter 4: Reviewing Performance of Campaigns

Chapter 5: Fun with eCommerce Analytics Part I: Shopify

Chapter 6: Fun with eCommerce Analytics Part II: AdWords

Chapter 7: Fun with eCommerce Analytics Part III: Gumroad

Chapter 8: Exploring Google Analytics Certification

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Todd Kelsey, PhD, is an author and educator whose publishing credits include several books for helping people learn more about technology. He has appeared on television as a featured expert, and has worked with a wide variety of corporations and non-profit organizations.

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