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This book gives an insight to the preferences of Doctors to work in rural areas in Pakistan. It is a Discrete Choice Experiment and is the first of its kind to be conducted in Pakistan. Pakistan is a country that faces various challenges regarding retention of human resource for health especially in hard or distant areas. Discrete Choice Experiment is an experimental technique that can be used for getting an in-depth understanding of the issue.

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Ms Sana Azmat Rana is a young Public Health Professional with an academic background in Behavioral Sciences.With experience of applying DCE on various health cadres in Pakistan, this book describes it results on Doctors only. She is currently working for consumers protection and keeps interest in research, advocacy, HRH and MNCH.

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