---

The research topics for this book have been identified and the collection of data has been done in a standard manner. Data has been analysed in detail and results were obtained. The usage of several business models supports the research especially in terms of the research framework, in theory and analysis part. A critical review took place before the research conclusion and presentation to the audience. A Research on Business Development of Giant Hypermarket, Malaysia helps students and professionals in theory and practice. This book also helps students and professionals in generating ideas of enhancement of business development of a company.

---

Dr. Harif Ali Rahman obtained his Second Master´s Degree in Business Administration. His broad knowledge and keen interest in business had made him launch his Research on Business Development Plan to Enhance the Business Performance of Giant Hypermarket Malaysia in digital platform for the first time.

---