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Photography´s world represents one of the most complex, controversial and mutating phenomena human beings began to share their lives with in less than 200 years, since it has reached a so immense importance that we developed a real and unconscious necessity to get information about events, persons, objects, circumstances based on images. This scenario opened my short study, that aimed to embrace several aspects of photographic history, technique, paradigms and perceptions in order to provide the reader with a clear image of what brought the primitive conception of photography to the modern one. One of the most effective strategies in order to raise profits and to create new value added both for a firm itself and for the entire system with all the affiliated realities, is to have the clearest picture possible of the subjects that will purchase the final products. The results I also obtained through a survey have been extremely helpful and I believe they may represent and incentive for users to abandon the careless approach that push them not to think about the image they are capturing with a smartphone...because after all "I just need to push a button, it does the rest".

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Born and raised in Castell´Arquato, a tiny medieval village surrounded by Italy´s west-northern hills, Dott. Carlo Tagliaferri always had a passion for photography. During and after his studies of economics at Parma university, he found out how the gained entrepreneurial skills could merge with the predisposition for imaging world he always had.

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