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The main objective of this book is to highlight the most effective use of storytelling in several areas related to communication and the media. Thus, gender studies, political communication, digital media, advertising, crisis communication and PR activities as well as corporate social responsibility have been surveyed with regard to storytelling.

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The main objective of this book is to highlight the most effective use of storytelling in several areas related to communication and the media. Thus, gender studies, political communication, digital media, advertising, crisis communication and PR activities as well as corporate social responsibility have been surveyed with regard to storytelling. The topics covered are: the use of storytelling techniques in advertisements from a gender perspective, storytelling in global advertising, storytelling in corporate social responsibility campaigns through social media, storytelling in Public Relations, storytelling in crisis communication, ´storytelling´ in the construction of political power: Image creation for political leaders in Turkey.

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Seda Mengü is a full professor at the Department of Public Relations, Faculty of Communication, Istanbul University. Her studies focus on corporate and marketing communication, advertising, women´s studies, ethics, discourse analysis, culture and social policies.

Pinar Aslan is a research assistant at the Department of Public Relations, Faculty of Communication, Istanbul University. She studied comparative literature and public relations. Her research interests include pop culture, social media measurement, postmodernity, and intercultural communication.

Derya Gül Ünlü is a research assistant at Istanbul University. She is a graduate of the Faculty of Communication, Department of Public Relations, as well as the Journalism Department at Istanbul University. Her research interests include gender, gender discrimination, and gender identity in the communication field.

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