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Wolfgang Amann, Andrey Medvedev (Beteiligte)

How multinationals create value in Russia


2017. 258 S. 210 mm
Verlag/Jahr: EDITION WINTERWORK 2017
ISBN: 3-9601435-8-3 (3960143583)
Neue ISBN: 978-3-9601435-8-1 (9783960143581)

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Russia offers tremendous opportunities either for value creation within Russia, or with Russia as part of an integrated international value chain. This book outlines how to better understand Russia as a business environment and how to structure such value creation activities. It also clarifies that the business case for such solutions has to be built and fine-tuned over time and cannot merely be found. Several mini-case studies illustrate the conceptual foundations of this book in action.