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Marine and beach tourism is one of the still growing fields in tourism worldwide. These tourism activities include scuba diving, snorkeling, wind surfing, fishing, observing marine mammals and birds, cruising or ferry riding, sea kayaking, visiting fishing villages and lighthouses, sailing, and motor yachting. The growth in marine and beach tourism has helped develop and improve coastal areas.
Thailand, with its numerous attractions and tourist destinations, continues to amaze the world regarding marine and beach tourism. One of the most popular marine and beach destinations in Thailand is Phuket. Phuket is Thailand´s largest island and considered to be the most famous. This island has an exceptional climate: The monsoon in Phuket comes earlier than in the other parts of the gulf and during the rainy season, the island experiences rain only once or twice a day.
The purpose of this study aims to develop the fields of ecotourism, sea tourism, and beach tourism. The study was conducted at the site of Phuket, being one of the worldwide known marine and beach attractions and well-known among foreigners. Moreover, the island of Phuket also has many beautiful marine and beach attractions that are still to be discovered by the public and need to be developed to entice more tourists to come and revisit the island.

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Dr. Sinee Sankrusme is currently an associate professor of International Business at the Department of International Business, Faculty of Business Administration, Ramkhamhaeng University, Thailand. She also held a position as head department of international business. She has authored almost one hundred articles and several books related to international business communication, international business and trade documents, international business and effects on changes, organizational behavior and management, agribusiness, agricultural marketing, agricultural business, management and human resource management, etc. Her textbook entitled International Business Correspondence was published in Germany. Most of her research focuses on international business, marketing, human resource, business, organization and management, etc. She is widely recognized for numerous publications in the international business journals and also joined several international business conferences.

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