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Shahrukh Salman

Effects of Perceived Service Quality on Customer Loyalty and Repurchase Intentions. The Mediating Role of Customer Satis

2017. 60 S. 220 mm
Verlag/Jahr: ANCHOR ACADEMIC PUBLISHING 2017
ISBN: 3-9606718-7-3 (3960671873)
Neue ISBN: 978-3-9606718-7-9 (9783960671879)

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The primary objective of this study is to gauge the effect of perceived service quality on customer loyalty and repurchase intentions through customer satisfaction in Lahore, Pakistan. Therefore, the significance of customer satisfaction for customer loyalty and repurchase intentions is explained. Customer satisfactions play a mediating role between perceived service qualities, customer loyalty and repurchase intentions. The population of the research is constituted of the potential customers of Lahore and the sample size amounts to 230.