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Development communication is an essential feature for the Indian situation as we are still a developing nation with a large population next only to that of China. It is important to note that we do possess an enormously large amount of resources of all kinds including human and natural ones. But we are yet to achieve the kind of universal development of masses which should have been the optimum given the country´s situation. Immediately after Independence in 1947, we faced the challenge of bringing about an equitable and regionally-balanced distribution of wealth and development of the distant places of the country with limited resources. But, while the efforts of the government authorities are growing high, the population is also growing at an explosive rate over the years, thus causing a negative effect on all developmental initiatives. It is important to note that India also possesses the largest pool of trained manpower in science and technology though our living standard still deserves a lot to be done. This is why development communication is still highly relevant for the Indian situation and its significance is growing every passing year due to the changing scenario.

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He did his M.Com, MBA, M.Sc (IT), M.Tech,P h.D and Post Doctoral Fellow (UGC) from S.V.University. He has published 76 articles in various National & International journals and has authored 7 books. He attended and presented papers in 36 National and 2 International seminars. He has been working for S.V.U. college of Engineering. Tirupati, A.P, IND

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