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We have three co-authors, one from Mexico: Mr. Chiu Armando Flores and the other two from Mainland China. They are: Chen Yi and Zhang Ying Yao. They contribute a lot as well. The book provides a holistic and well-balanced framework, as well as uniquely dynamic perspective in Hong Kong Outdoor Advertising media industry. This book will help students, MBAs and the wider international business man not just the concepts and issues, but the dynamics and causal mechanisms behind Advertising industry. This book is a concise accessible overview of key outdoor advertising media companies (local plus international) in Hong Kong. A unique business model is developed for managers to have an easy-to-understand and well-illustrated way, it also allows those unfamiliar with the outdoor advertising field to get a quick grasp of the quick essentials.

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David received his DBA from The Hong Kong Polytechnic University. He has a M.Sc. degree in International Business, a BBA degree from the Chinese University of Hong Kong, and has a MBA degree from The Hong Kong Baptist University. He is an expert in Global Marketing Strategy for Media Industry.

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