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"This is not just an important but an imperative project: to approach the problem of randomness and success using the state of the art scientific arsenal we have. Barabasi is the person." --Nassim Nicholas Taleb, author of the New York Times bestselling The Black Swan and Distinguished Professor of Risk Engineering at NYU
An international bestseller
In the bestselling tradition of Malcom Gladwell, James Gleick, and Nate Silver, prominent professor László Barabási gives us a trailblazing book that promises to transform the very foundations of how our success-obsessed society approaches their professional careers, life pursuits and long-term goals.
Too often, accomplishment does not equal success. We did the work but didn´t get the promotion; we played hard but weren´t recognized; we had the idea but didn´t get the credit. We convince ourselves that talent combined with a strong work ethic is the key to getting ahead, but also realize that combination often fails to yield results, without any deeper understanding as to why. Recognizing this striking disconnect, the author, along with a team of renowned researchers and some of the most advanced data-crunching systems on the planet, dedicated themselves to one goal: uncovering that ever-elusive link between performance and success.
Now, based on years of academic research, The Formula finally unveils the groundbreaking discoveries of their pioneering study, not only highlighting the scientific and mathematic principles that underpin success, but also revolutionizing our understanding of: Why performance is necessary but not adequate
Why "Experts" are often wrong
How to assemble a creative team primed for success
How to most effectively engage our networks
And much more.

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Praise for The Formula

"This is not just an important but an imperative project: to approach the problem of randomness and success using the state of the art scientific arsenal we have. Barabasi is the person."-Nassim Nicholas Taleb, author of the New York Times bestselling The Black Swan and Distinguished Professor of Risk Engineering at NYU

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Albert-László Barabási is the Robert Gray Dodge Professor of Network Science and a Distinguished University Professor at Northeastern University, where he directs the Center for Complex Network Research and holds appointments in the Department of Medicine at Harvard Medical School and the Central European University in Budapest. A native of Transylvania, Romania, he received his Masters in Theoretical Physics at the Eötvös University in Budapest, Hungary and Ph.D. at Boston University. Barabási latest book, Bursts: The Hidden Pattern Behind Everything We Do (Dutton, 2010), is available in five languages. His previous book Linked: The New Science of Networks (Perseus, 2002) is currently available in fifteen languages. He is the author of Network Science (Cambridge, 2016) and the co-editor of The Structure and Dynamics of Networks (Princeton, 2005). His work has led to many breakthroughs, including the discovery of scale-free networks in 1999, which continues to make him one of the most cited scientists today.

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