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Understand how to apply predictive analytics to better manage a company and its resources more effectively, with this revolutionary book for marketing professionals.

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Introduction;How can Predictive Analytics Help Your Business?;Using Data Mining to Build Predictive Models;Managing the Data for Predictive Analysis;The Analytical Modelling Toolkit;Software Solutions for Predictive Analytics;Predicting Customer Behaviour using Analytical Models;Predicting Lifetimes From Customers to Machines;How to Build a Customer Segmentation;Accounts, Baskets, Citizens or Businesses Applying Predictive Analytics in Various Sectors;From People to Products Using Predictive Analytics in Retail;How to Benefit from Social Network Analysis;Testing the Benefits of Predictive Models and other Marketing Effects;Top Tips for Gaining Business Value from Predictive Analytics

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