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Choose and use the right research method, analyze the resulting data, and make effective use of the findings, with this practical and straightforward guide to user research.

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The Fundamentals What Good Research Looks Like; Getting the Right Participants; Ethical Considerations; Asking the Right Kind of Questions; Understanding the Importance of Observation What People Say and What People Do are Two Different Things; Behaviour vs. Opinion;What Research You Need to Do Depends on What Situation Do You Find Yourself In; Identify Research Situations; Identify the Method(s) to Use; How to Analyse and Share the Result; Overview of Individual Research Methods; When and Where to Conduct this Kind of Research; The Time Required to Prepare and Run the Research; How to Prepare for the Research; How to Do the Research and Gather the Data;What to Do with All That Data; Overview of the Analysis and Sharing Methods; When and Where to Use these Methods; How to Use Them Effectively

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