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Examine luxury branding on a global scale, with more than fifty cutting edge contributions from the foremost thought leaders in luxury management and marketing.

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The Luxury Market; The Market and Business of Luxury An Introduction [Günter Müller-Stewens, Benjamin Berghaus]; Classifying Luxury and Prodigality [Michael Jäckel]; Exploring Luxury Consumer Behaviour [Prokopis Theodoridis, Sofia Vassou]; Identity-Driven Luxury Brand Management [Klaus Heine];Luxury Brand Strategy; Public Luxury Representatives [Michael Breazeale, Christopher R Long, Daniela Ott]; Curating the Creative Genius in Luxury Firms [Charles Aaron Lawry, Sabrina Helm]; Arts Meet Luxury Brands [Carsten Baumgarth, Nicole Lohrisch, Olga Louisa Kastner]; Luxury as a Societal Mentor [George Panigyrakis, Eirini Koronaki]; Preserving Luxury Exclusivity Through Arts [Claude Chailan, Ivan Valek]; Brand Charismatic Legitimacy and Marketing of Adoration [Delphine Dion, Eric Arnould]; Digital Media in Monobrand Stores [Marcus Schögel, Timo Tischer];Luxury Business Strategy; The Chinese Market Entry Modes [Rui Wang, Kaibin He, Yue Wen]; Entering the Chinese Market [Rui Wang, Kaibin He, Yue Wen]; Managing Brand Extensions in the Luxury Industry [Klaus-Peter Wiedmann, Christiane Klarmann, Nadine Hennigs, Stefan Behrens, Alexander Stigelski]; Managing Luxury Brands in the Digital Environment [Elisa Arrigo]; Competing as a Luxury SME [France Riguelle, Didier Van Caillie]; Insisting on Luxury to Survive [Michael Reinhold, Emil Annen]; Managing Price Fluctuations of Raw Materials through Innovation [Anne-Flore Maman]; The Counterfeit Timer¸ [Anne-Flore Maman, Camille Depigny]; Acting on Luxury Counterfeiting [Ludovica Cesareo, Alberto Pastore]; Luxury Brands as Employers [Verena Batt, Benjamin Berghaus]; The Impact of Luxury Brands on Employees [Benjamin Berghaus, Sven Reinecke];Luxury Responsibility; Heritage of Luxury and Responsibility [Duane Windsor]; Luxury Organizations and Responsibility A Toolbox [Farah Montesa, René Rohrbeck]; Luxury Organizations and Social Responsibility A Case Study [David S. Waller, Anurag G. Hingorani]

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