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Connect your marketing with youth culture and resonate with Generation Z using this expert guide, packed with proven strategies and usable frameworks for effective youth marketing.

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Generation Z, ranging from tweens to young adults, has enormous spending power; yet it is one of the most challenging generational cohorts for brands to reach. It is projected to be the largest consumer demographic in history, driving a forecast from the HRC Retail Advisory of 40% of all US consumer spending, and another 40% of all consumers in the US, Europe and BRIC by 2020 (Brazil, Russia, India, China), according to other sources. Embodying an unrelenting relationship with information and mobile technology from a young age, Generation Z´s ecosystem is infinitely more complex and varied than any generation before. Staying tuned-in to this demographic´s impatience, confidence and constantly evolving trends can be daunting for any marketer trying to keep up.

The Gen Z Frequency offers a comprehensive guide for any brand or organization trying to reach this demographic, covering fundamental truths, content creation, engagement strategies and tactics such as social media, experiential, emerging technologies, and much more. It is woven with fascinating case studies and real-world stories from the trenches, plus key insights from leading youth brands and Gen Z themselves. Whether you are new to marketing or a seasoned expert, The Gen Z Frequency is the ultimate resource for tuning in to Generation Z.

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Prologue - What is the Gen Z Frequency?
Introduction - Are you Tuned In to Gen Z?
Embracing the Conflicts of Youth Culture
Gen Z - An Unprecedented Opportunity
Five Essential Youth Marketing Truths
Identifying the Right Youth Segments for Your Brand
Leveraging Youth Culture for Strategy and Innovation
Developing Youth Marketing Strategies - What Works and Why
Creating Content That Inspires Gen Z to Act
Be Where They Are - Key Channels for Gen Z Engagement
How to Build Community with Gen Z
Youth Market KPI´s - Determining What Matters Most
Tuned In or Left Out - Putting the Frequency into Practice
Epilogue - Stories from the Youth Marketing Trenches

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