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Learn how market-leading companies such as Google, Cisco and Salesforce, have revolutionized their sales and marketing functions through sales enablement, and harness their experience to accelerate your own company´s growth

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Sales enablement is a way of increasing sales results, revenue, profitability and productivity by creating integrated content, training and coaching for the sales function. Powered by technology, it provides the tools, systems, processes, training, coaching and development to enable sales to be more effective and efficient. Effective Sales Enablement provides an introduction to the development and evolution of sales enablement and shows how the field has been transformed by marketing technologies.

Using case studies and examples from some of the world´s largest companies including Google, Cisco, Salesforce and Xero, Effective Sales Enablement will allow you to understand how these market-beating firms have harnessed and exploited technologies and bridged the gap between marketing and sales. The author provides a blueprint for any organization wanting to create a sales enablement function, which will, in turn, accelerate revenue growth.

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Introduction - An Overview of Sales Enablement
Sales Enablement Challenges
Content´s Role in Sales Enablement
Branding and Messaging in Sales Enablement
The Role of Sales in Sales Enablement
The Role of Marketing in Sales Enablement
Does All Marketing Lead to Sales Enablement?
How to Grow Sales Through Seamless User Experience
Assembling a Sales Enablement Team
The Role of New Technology in Sales Enablement
Conclusion - The Future of Sales Enablement

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