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A tangible approach to building the intangible skill of creativity, offering a simple new theory about how to have original and valuable ideas.

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The highly practical lessons in How to Get to Great Ideas are based on neuroscience, psychology and sociology. Written by former advertising creative director Dave Birss, this book offers a brilliant new system for conceiving original and valuable ideas. It looks at how to frame a problem, how to push your thinking, how to sell the idea, how to build support for it and how to inspire others to have great ideas. It proves that any organization - and any individual or department within an organization - can create a fertile environment for ideas.

Combining a practical research-based system with fascinating insights and inspiring and humorous writing, the book also includes the problem-solving system RIGHT Thinking. This is a tool which enables a more effective way to generate more effective ideas, and is one that anyone can use to transform themselves or their business. Training on this system is also available in person from the author. And will be released soon as an online course.

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Makes you sit up and listen. Rachel Evans, Experian Data Quality

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Dave Birss spent 20 years as an advertising creative, coming up with ideas for many of the world´s biggest brands. Along the way, he helped to lead the creative departments of a number of the UK´s top agencies, including Poke, OgilvyOne and McCann Worldgroup, winning many awards along the way.

This experience led to him becoming the Editor at Large for The Drum Magazine. Since then he´s taught at universities and organisations all over the world. He´s the author of A User Guide to the Creative Mind, a handbook for creative thinking that´s recommended reading on many of the world´s top advertising courses. And he´s the co-author of Iconic Advantage, which proposes an approach to innovation that builds brands and generates profit.

He´s also the brains behind RIGHT Thinking, a system for generating effective ideas. He´s currently working with companies around the world to help them use the system to improve their thinking.

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