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What can a WWII-era tank teach us about design? What does a small, blue flower tell us about audiences? What do drunk, French marathon-runners show us about software? In 40+ chapters and stories, you will learn the ways in which UX has influenced history and vice versa, and how it continues to change our daily lives. This book enables you to participate fully in discussions about UX, as you discover the fundamentals of user experience design and research. Rather than grasp concepts through a barrage of facts and figures, you will learn through stories. Poisonous blowfish, Russian playwrights, tiny angels, Texas sharpshooters, and wilderness wildfires all make an appearance. From Chinese rail workers to UFOs, you will cover a lot of territory, because the experiences that surround you are as broad and varied as every age, culture, and occupation. You will start by covering the principles of UX before going into more diverse topics, including: being human, the art of persuasion, and the murky waters of process.
Every day, people gather around conference tables, jump onto phone calls, draw on whiteboards, stare at computer monitors, and try to build things - we all create. Increasingly, what we create is something digital. From apps to web sites, and from emails to video games, often the sole evidence of an experience appears on an illuminated screen. We design tiny worlds that thrive or perish at the whim of a device´s on/off button. With this book you will be ready.
What You´ll Learn

Master the fundamentals of UX

Acquire the skills to participate intelligently in discussions about UX design and research

Understand how UX impacts business, including product, pricing, placement, and promotion as well as security, speed, and privacy

Who This Book Is For
Professionals who work alongside UX designers and researchers, including but not limited to: project managers, graphic designers, copyeditors, developers, and human resource professionals; and business, marketing, and computer science students seeking to understand how UX affects human cognition and memory, product pricing and promotion, and software security and privacy.

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Part 1: UX Principles.-

Chapter 1: UX Is Unavoidable.-

Chapter 2: You Are Not the User.-

Chapter 3: You Compete with Everything.-

Chapter 4: The User Is on a Journey.-

Chapter 5: Keep It Simple.-

Chapter 6: Users Collect Experiences.-

Chapter 7: Speak the User´s Language.-

Chapter 8: Favor the Familiar.-

Chapter 9: Stability, Reliability, and Security.-

Chapter 10: Speed.-

Chapter 11: Usefulness.-

Chapter 12: The Lives in Front of Interfaces.-

Part 2: Being Human.-

Chapter 13: Perception.-

Chapter 14: Attention.-

Chapter 15: Flow.-

Chapter 16: Laziness.-

Chapter 17: Memory.-

Chapter 18: Rationalization.-

Chapter 19: Accessibility.-

Chapter 20: Storytelling.-

Part 3: Persuasion.-

Chapter 21: Empathy.-

Chapter 22: Authority.-

Chapter 23: Motivation.-

Chapter 24: Relevancy.-

Chapter 25: Reciprocity.-

Chapter 26: Product.-

Chapter 27: Price.-

Chapter 28: Promotion.-

Chapter 29: Place.-

Part 4: Process.-

Chapter 30: Waterfall, Agile, and Lean.-

Chapter 31: Problem Statements.-

Chapter 32: The Three Searches.-

Chapter 33: Quantitative Research.-

Chapter 34: Calculator Research.-

Chapter 35: Qualitative Research.-

Chapter 36: Reconciliation.-

Chapter 37: Documentation.-

Chapter 38: Personas.-

Chapter 39: Journey Mapping.-

Chapter 40: Knowledge Mapping.-

Chapter 41: Kano Modeling.-

Chapter 42: Heuristic Review.-

Chapter 43: User Testing.-

Chapter 44: Evaluation.-

Chapter 45: Conclusion.-

Appendix A. Resources for Further Reading.-

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