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This book provides a guide for midwives and doulas wanting who want to establish themselves in a maternity-related business, particularly private clinical services for expectant mothers and their families. It helps potential entrepreneurs explore whether this is the right decision for them, what transferable skills they can bring to the commercial sector, and the extent to which they are prepared to commit to the venture. Included is a guide to the legal and financial aspects of setting up in business specifically tailored to maternity issues. There is also advice on tricky issues such as marketing and pricing, and debate around the professional, legal and ethical issues for midwives and doulas, including avoiding conflicts of interest and maintaining professional integrity.There are also activities and exercises for the reader to complete to help the reader as they set up their business, as well as will also be case studies threaded throughout the book for real-life reference

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