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David Wethey

The Very Idea!

Unlocking the Power of Idea Economics
2018. 272 p. w. 30 cartoons. 20 cm
Verlag/Jahr: URBANE PUBLICATIONS LIMITED 2018
ISBN: 1-911583-37-9 (1911583379)
Neue ISBN: 978-1-911583-37-0 (9781911583370)

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Ideas may be good or bad, big or little, powerful or weak. But what really matters is how valuable they are. The commercial overrides the subjective. Or to put it another way, the value is more important than the value judgement - so learn how to make your ideas worth more!