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The purpose of the book is to devise an alternative conceptual vocabulary for studying innovation by stressing the role of social, contextual and cultural perspectives. This vocabulary is drawn on a service and on sociological perspectives on innovation based on the ontological assumption that innovation is a value co-creation matter and that it takes place in a reality that is multiple, constructed and socially embedded. The aim is to tackle key issues such as social construction, service innovation, knowledge and learning processes, value (co) creation, innovating and innovation activities networking and collaborative innovation.

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Introduction.- Part I: Perspectives: Conceptual Insights.- 2. Schools of Innovation Thought.- 3. Extending the Context of Innovation: The Co-creation and Institutionalization of Technology and Markets.- 4. Market Innovation: Renewal of Traditional Industrial Networks.- 5. Practice-Based Approaches to Learning and Innovating.- Part II: Perspectives: A Practice-Based View.- 6. Innovating as a Texture of Practices.- 7. Innovating as an Interaction of Practices: The Case of Customers´ Use of a New Website.- 8. Practices of Service Innovation Diffusion.- 9. Innovation with Effectuation: An Opportunity for the Public Sector.- Part III: Perspectives: Conceptual Merging.- 10. Framing the New Social-Service Innovation Mindset.- 11. Conceptualising Resource Integration to Advance Service Innovation.- 12. Service Innovation and Smart Cities: Linking the Perspectives.- Part IV: Experiences: Customer and Value.- 13. Co-creation Value Proposals in Online Community-Based Idea Contests.- 14. Customer-Centric Service Innovation in Public-Private Value Networks.- 15. Business Model Design and Value Co-Creation: Looking For a New Pattern.- Part V: Experiences: Multi Actors and Context.- 16. Seeking New Ways of Innovating in Industry-Research Collaboration Practice.- 17. Practice-Based "inside-out" Innovation in Public Service: A Regional Child Welfare Agency.- 18. Service Innovation in Translational Medicine.- 19. Stakeholder Engagement For Sustainability Innovation: Experiences in the Jewellery Business.

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Tiziana Russo Spena is Assistant Professor at University of Naples "Federico II". She obtained her PhD in Management and Economics in 2002. Her main areas of interest are innovation and management. She has attended several international conferences and published in Italian journals and international journals, including International Journal of Technology Management, International Journal of Retail & Distribution Management, British Food Journal, International Journal of Product Innovation Management and International Journal of Quality and Service Science.
Cristina Mele, PhD, is Full Professor at University of Naples "Federico II". She is the coordinator of PhD in Management. She has published more than 150 publications and has articles in Journal of The Academy of Marketing Science, Journal of Business Research, Industrial Marketing Management, Journal of Service Management, Journal of Retailing and Consumer Services, Journal of Business Market Management, Service Science, International Journal of Quality and Reliability Management, Managing Service Quality, Journal of Customer Behaviour and International Journal of Quality and Service Science. She is one of the co-chairs of The Naples Forum on Service.
Maaria Nuutinen is a doctor of psychology (University of Helsinki) and she acts as a team manager for "Organisation development and renewal" - research team at VTT - the Technical Research Centre of Finland. She has over 13 years experience of studying working practices and organisational culture in a different kind of technological working environments.

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