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This volume provides a reflection for the reader to contemplate the various players involved in delivering and shaping the tourism experience. This book will be an invaluable reading for students, researchers, academics and members of the tourism industry who are looking for new ways of understanding and designing the tourist experience.

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The tourist experience is a highly topical issue and one which is of critical importance in sustaining the future of the tourism industry. This timely volume provides a reflection for the reader to contemplate the various players involved in delivering and shaping the tourism experience. It stimulates the reader to not only view experiences from a tourist point of view but also to appreciate the role of additional stakeholders representing breweries, universities, hotel restaurants, travel intermediaries, resorts and DMOs. This volume provides a wealth of new knowledge through this diverse collection of chapters on different perspectives on the tourist experience. This book will be an invaluable reading for students, researchers, academics and members of the tourism industry who are looking for new and innovative ways of understanding and designing the tourist experience.

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Tourist experience - Stakeholder experience - Beer tourism - Brewing tourism - Turnover - Staff retention - Sense of place - Refugee crisis - Tourism research - Constructivism - Importance-performance analysis - Pelagic birdwatchers - Hotel restaurants - Behavioural intentions - Intermediation - Student satisfaction - Creative cultures - Honeybee leadership - Global destination brand

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Alisha Ali is a Principal Lecturer and Hospitality Subject Group Leader at Sheffield Hallam University, UK. She is the Regional Editor - Europe - Journal of Hospitality and Tourism Technology (JHTT) and guest edited a special issue of the Journal of Information Technology & Tourism on ICT for sustainable tourism.

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