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Given that studies repeatedly suggest a 70 % failure rate of organizational change, Katharina de Biasi attempts to answer the question why traditional change theory has yet to prove successful, although mastering change has been identified as one of the "Management Challenges for the 21 st century". As a result the author proposes to leverage the change paradox continuity in times of change and to solve it by means of trust. A trust-based formula for successful change is derived which constitutes the finding that trust-formation must precede transformation and which outlines two levers for a positive outcome.

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The Concept vs. the Reality of Change.- The Interdependent Relation Between Continuity and Change.- The Interdependent Relation Between Change and Trust.- Solving the Change Paradox and Leveraging the Power of Trust.

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Dr. Katharina de Biasi completed her doctoral study under the supervision of Prof. Dr. Andreas Suchanek at the Dr. Werner Jackstädt Chair of Economic and Business Ethics at HHL Leipzig Graduate School of Management, Germany.

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