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This book is useful to post graduate students in Management and Insurance Marketing. The General objective of this study was to study the influence of the growth strategies on the performance of firms in insurance industry in Kenya. The study looked into how the Diversification strategy, Market penetration strategy, Market development strategy, Product development strategy and the Moderating effect of Ownership structure have influenced the performance of firms within the insurance industry. On Market development Strategy which requires firms to expand by opening branches, they are strongly advised to re-look in to this since the study established that this negates performance. It is only those who choose to pursue the growth strategies will have better performances.

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Mwau, Philip
Philip M.Mwau is an accomplished professional on insurance Marketing In Kenya. He has held various Management positions in Marketing and Business development of the leading insurance companies.He has also lectured at key universities on part time basis. He is the founder and Managing director of Pistella management & insurance Agency-(PMIA).

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