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The increasing trend towards digitisation seems to be spurring on the bricks and mortar retailers. Hybrid spaces communicate with the customers as a matter of course on all levels: online, offline and on site. Beyond conventional retail formats, this has spawned surprising concepts which combine aspects from different areas of life with each other. Clever hospitality offerings,curated showrooms as well as fl exible co-working and event spaces complement established retail locations. At the same time, many malls and shopping centres have seen better days and have been completely refurbished.
The new standard work about the sector presents the most recent developments in worldwide retail design with articles
from experts working in interdisciplinary teams and innovative reference projects.

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Messedat, Jons
Herausgeber Dr. Jons Messedat ist Architekt, Designer und Autor. Seine Expertise über gebaute Corporate Identity ist gefragt bei global agierenden Unternehmen, als Jurymitglied in Architektur- und Designwettbewerben sowie an Hochschulen in Deutschland, der Schweiz und den USA.

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