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The essay examines the way Western moral discourse is traditionally encoding the exclusion of humans from the human moral community, resulting in their forceful subjection. The analysis focuses on the principle of binarism producing images of ideal ´human´ and deficient ´non-human´ (animal) features. While the latter center about ´purely´ bodily functions encoding ´pure´ egotism and immediate consumption, the ´human´ ego-ideal (civilization) is defined as the ´total´ subjection to collective ends of accumulation.

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Paul, Jobst
Jobst Paul is an associate member of the scientific staff of the Duisburger Institute fuer Sprach- und Sozialforschung (DISS/Germany). His linguistic fields of interest centre around ways how to de-code verbal and visual binary messages, i.e. racist, sexist or other forms of dehumanizing messages against the background of western binarism.

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