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A new, shifting mass communications role in digital era is on its peak, where the whole world is switching towards more visually rich designs. Both the graphic designers and the clients (brands, companies) are facing an immense challenges in order to keep up with the masses and the growing visual culture. The visual media clutter, the power of the internet, represents only some of the challenges inspected throughout the paper. In this paper, the author examines the implementation process of graphic designer, as well as its communication with the audience (the masses), the client, and other relevancies. The resulting proposed framework will demonstrate the steps which graphic designers normally take, but also adding the necessary adjustments for successful reach of the audiences. It also demonstrates the importance of both visual and non-visual elements and the main reasons why neither should be taken lightly.

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Belgrade born, creative and business enthusiast.The author has conducted her studies in English, in fields of Human Resources, Marketing, Sales and Finances. Graduated in the field specialisation in International Marketing and Sales, in 2018.

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