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Mobility faces a number of important challenges. "Digitalization, automatization, inter-connection, new mobility-based services, emission-free engines, urbanization and ris-ing mobility volumes are driving this change." The objective of this work is to analyze the importance of mobility startups, i.e. their role in response to increasing and changing mobility demand. Hence, challenges in mobility and factors that drive new mobility startups are examined. The focus lays on mobility startups in German speaking countries, offering physical as well as digital mobility services, i.e. car sharing, ride sharing, e-hailing, intermodal mobility and parking services.

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Petrovic, Michaela
Michaela Petrovic obtained her master´s in Supply Chain Management from the Vienna University of Economics and Business. The underlying work served as her master´s thesis.

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