---

"Retargeting sales targets - How can retargeting influence the overall sales performance", shows the importance and benefits of using digital marketing tools in today´s business. Retargeting has gained over the years more importance and received a lot of attention from marketers and the sales department. This method gives companies the possibility of re-approaching and re-targeting prospects who did not convert to customers with content tailored to their personal preferences and personalized advertising and offerings. By making use of disruptive technologies and strategies such as retargeting, companies have the possibility to make great use of its objectives and benefits. This not only includes increasing sales volumes and increasing the ROI, but it is also a great brand building tool. Retargeting moreover influences the efficiency and the effectiveness of resources such as money and manpower and also time management in a positive way. There is a great number of different benefits, retargeting is able to display when implemented in the correct way.

---

Han, Caroline
The interest in marketing and digital marketing can be also seen in the studies of the author at the University of Applied Sciences in Global Sales and Marketing and the continuous study in the field of Digital Business Management.

---