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The goal of this book was to connect the complex field of sponsorship to the small sub-branch of board sport events in the European field. To satisfy the goal of the study the attention was divided among the 3 most widespread board sports: surfing, snowboarding and skateboarding and events connected to these sports. The relevance of the study was justified as these 3 lifestyle sports are transforming into globally acknowledged high-performance sports which is also clearly shown in their incorporation in the agenda of the Olympics Games. The research sought the answer to the following question ´To whom could the corporate sponsorship of board sport related events be a successful tool to reach out to the targeted costumers in the European market?

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