---

The rise of the discounter! An insightful research into attitude shifts within the grocery shopping market. Consumers are rapidly ditching premium branded food products, stocking their cupboards with discount retailers ´own´ brands as stigma around shopping is near abolished. The study looks into the market adjustments and why now people are willing to give discount retail their time and money in substitute for the previously dominant oligopoly stores.

---

Oyston, Alex
Alex Oyston is a young professional with a keen eye for business, always keeping one eye on the stock market. Midweek is spent developing a career in information systems in the UKs capital he´s always looking at market trends, searching for a new research topic to explore.

---