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Both financial and non-financial factors are used to measure the firm performance. But most of the firms in Pakistan only consider financial factors. Some important non-financial factors can make the firm performance better. This study considers only non-financial variables such as training, employees satisfaction, transformational leadership style, family ownership, role clarity and firm performance.

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Asif Iqbal is working as Lecturer in Commerce at Punjab Group of College, Gojra Campus. His area of research is firm performance. Gohar Mahmood is a Lecturer at College of Commerce, Government College University, Punjab, Pakistan.

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