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Cafe de Coral as one of the giants in Hong Kong catering market, it expanded its business to China. Is its China business as successful as in Hong Kong? Is franchising an effective strategy for restaurants to enter China market? How can businesses survive in China? As the emerging economy with full of opportunities, China provides unlimited potential for companies. The first step is to understand the unique business environment in China and the characteristics of Chinese customer. In this book, comprehensive information and insights are provided with the in-depth case study of Cafe de Coral in China.

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Dr. David Ko is a Teaching Fellow in the Department of Marketing and Management at the Hong Kong Polytechnic University. He has a DBA from the Hong Kong Polytechnic University, a Master of Science in International Business, a Bachelor of Business Administration from the Chinese University of Hong Kong, and a Master of Business Administration.

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