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In business, in order to meet success, it is mandatory to know the environment, the market, the clients. This can be obtained by making marketing research, studying the market, the clients, the users, the competition, making forecasts, evaluating the conjuncture. In fact, marketing means to build profitable relations with the clients, to create values for the clients and to obtain values from the clients. In the digital era, the strategy and the practice significantly changed. Technology, globalization, environmentalism has the main role in world economy reconfiguration. Business development has imposed a new model in marketing strategy and practice; companies need to use skills and practices that have had good results in the past, but also adding new skills and practices to prosper in the new environment. Belonging to a new range of software, the IMM-Market system could be a solution for any business!

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Electra Mihaela Mitan - Graduated in Mathematical Sciences, University of Bucharest, Faculty of Mathematics, Bucharest, Romania. Scientific researcher, Analyst in Informatics and Mathematical Modelling at ICI Bucharest. Her area of research are mathematics/operations research, optimisation, simulation; computer science/e-business, e-learning.

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