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Today, the way people shop and acquire information has completely changed: the internet has undergone a real transformation in consumer behaviours and habits. Alongside this shift, today´s marketers must adapt to the new needs of the market and consumers or will be risking their existence, as the web presence has become essential for companies. This was the starting point for this book, which details a methodology (Inbound Marketing) and the set of techniques and tools that make it possible for companies and marketers to be easily found online, by prospects and clients. It is intended to illustrate the concept of the new marketer, whose digital skills allow him to develop a web presence, manage CMS platforms and optimise marketing actions.

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Félix, JoÆo
JoÆo Félix holds MSc in Marketing, ISMAI, Maia, Portugal. Although having dedicated most of his life to IT, Félix devoted this last year to the study of Inbound Marketing, and its implication to the Portuguese SME s landscape.

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