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Social networks, an informal institutional arrangement, is one of the interactions that have an impact on policy success, especially in rural agricultural commercialization. Social network analysis is an important platform within which actors share information and resources to achieve their desired goals and objectives in an efficient way. Owing to these connections, social networks can, therefore, ease transmission of information or the flow of new ideas and other resources hence can be a desirable avenue by which farmers can commercialize their production. It´s therefore imperative that governments, NGOs and other stakeholders in policy formulations especially in Agriculture take advantage of social networks to ease the successful implementation of their policies.

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Ngugi, Joram
Joram Ngugi holds a masters degree in Agriculture and Applied Economics from Egerton University (Kenya) and The University of Pretoria (South Africa). He is an expert in economic policy analysis, especially through social network approach.

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