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Augmented Reality is fast becoming one of the
most important emerging technologies, with unprecedented
investment growth and interest from
big tech platforms and accelerator industries. It
will most certainly become THE new platform and
standard for content creation and experience generation.
Its use will make it an essential resource,
with a societal impact that can only be compared to
the World Wide Web´s global influence. This book
provides a ´wide lens´ perspective of the potential,
challenges and impact that the widespread implementation
of Augmented Reality will bring.
The book introduces Augmented Reality´s core concepts
and potential to newbies and experts alike.
Looking at the impact of the technology as it matures
into a ground-breaking platform, it goes beyond
function to explore the context of the technology´s
implementation - through social, commercial and
behavioural lenses.

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