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For one reason or another, pitching ideas is
one of the most undervalued practices in the
creative field. From convincing a colleague to
opt for a certain methodology to persuading a
customer to go for a certain concept, you can
have the best ideas in the world, but if you are
not able to bring them across, they will never
become reality.
In this book the author will take you inside the
heads of the people you have to convince.
Pitching Ideas will help you to find the essence
of the idea you want to get across and will
explain how you ca

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