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This book analyzes mobile gaming in the Asian context and looks into a hitherto neglected focus of inquiry - a localized mobile landscape, with particular reference to young Asians´ engagement with mobile gaming. This edition focuses not only on the remarkable success of local mobile games, but also on the significance of social milieu in the development of Asian mobile technologies and gaming culture. It analyzes the growth of the current mobile technologies and mobile gaming not as separate but as continuous developments in tandem with the digital economy. It is of interest to both academics and a broader readership from the business, government, and information technology sectors

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Part I: Emergence of Asian Mobile Games.- 1: The Emergence of Asian Mobile Games: Definitions, Industries, and Trajectories.- 2: Games of Being Mobile: The Unruly Rise of Mobile Gaming in Japan.- 3: The Asian Mobile Gaming Marketplace: Context, Opportunities and Barriers.- Part IIansformations, Emerging Game Genres, and Evolving Player Dynamics.- Part IV: Social Gaming, Use, and Consumers.- 11: Chinese Consumers´ Perception of Social Game: A Phenomenological Study.- 12: Toward Individualistic Cooperative Play: A Systematic Analysis of Mobile Social Games in Japan.- 13: Comparison of Korean and Chinese Adolescents´ Use of Digital Game including Mobile Games.

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