Banish the Misconceptions and Become a Great Marketer
2019
Verlag/Jahr: KOGAN PAGE 2019
ISBN: 0-7494-8391-1 (0749483911)
Neue ISBN: 978-0-7494-8391-3 (9780749483913)
Provides a thought-provoking and readable overview of some of the most pervasive myths in the marketing industry, giving readers well-researched and practical insights to improve their own marketing practices.